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China's first marriage registration office inside a bank opens in Tianjin as couples increasingly say 'I do' at scenic spots, theme parks and music festivals_我的网站

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    An inside view of the bank hall, decorated for marriage registration with balloons, flowers and a ceremonial oath podium. Photo: CCTV NewsChina's very first marriage registration office located inside a bank has opened in North China's Tianjin Municipality, offering couples yet another unconventional place to tie the knot as marriage registration across the country becomes more convenient, flexible and increasingly tailored to younger generations.
Tianjin's Hexi District civil affairs authority and the Hexi branch of Postal Savings Bank of China on August 6 jointly launched the Donghai Marriage Registration Office, making it Tianjin's first marriage registration site inside a bank and the first of its kind in the country, CCTV News reported on Thursday.
Unlike the usual image of couples heading to a government service hall to tie the knot, newlyweds can now walk into a bank branch and walk out with a marriage certificate. According to an early notice posted by the Hexi civil affairs authority on its official WeChat account, the service is currently available only for marriage registrations between Chinese mainland residents.
The new site welcomed its first couples on its opening day, with two pairs registering their marriages there. One newlywed couple said that the setting was "romantic and warm," adding that the experience gave the occasion a stronger sense of ceremony, CCTV News reported. 
Marriage registration has become increasingly convenient across China. On May 10, 2025, newly revised marriage registration regulations took effect, allowing mainland residents to register their marriages nationwide rather than only in places tied to their household registration. The change has made the process convenient particularly for people who live and work for long periods away from their registered hometowns, according to the CCTV report.  
Tianjin's bank-based registration office is only one example of how marriage registration is moving beyond traditional government service halls in China. Since nationwide marriage registration was introduced, cities and tourist attractions across China have been creating new "landmarks" for couples to obtain their marriage certificates, combining registration with travel, sightseeing and even music festivals.
At a marriage registration office in Hangzhou, East China's Zhejiang Province, couples can stroll past small bridges and waterways, explore a romance-themed garden and a corridor highlighting different wedding anniversaries, according to the report.  
At Sayram Lake in northwest China's Xinjiang Uygur Autonomous Region, couples can often be seen lining up for their marriage certificates against a backdrop of turquoise water and snow-capped mountains. Over the past year or so, the Sayram Lake marriage registration center has handled registrations for more than 10,000 couples, most of them visitors from outside the region, per CCTV News. 
On July 11, an even more unusual marriage registration site opened at Discoveryland Theme Park in Dalian, Northeast China's Liaoning Province. Couples can board the "Eye of Dalian" Ferris wheel and receive their marriage certificates about 100 meters above the ground.
Marriage registration has even found its way into music festivals.
According to Ningbo Evening News, 10 couples took to the stage at the 2025 Eastsea city Music Festival to hold a collective wedding ceremony surrounded by cheering festivalgoers. 
Data released by China's Ministry of Civil Affairs on Wednesday showed that 3.275 million couples registered their marriages nationwide in the first half of 2026.
Global Times 
。    长城网·冀云客户端讯（记者 许艳艳 冯硕 刘梦妍 康紫祎 李全 戴璐繁）8月15日下午，长城新媒体集团举办《长城对话》新闻IP研讨会。人民日报社《新闻战线》杂志总编辑赵永平，凤凰卫视集团编委、凤凰网副总裁、总编辑吴晨光，中国日报网闻颜闻工作室主理人颜谙三位传媒界专家和媒体人应邀出席，围绕品牌栏目建设、新闻IP打造等议题展开深度交流与对话。

长城对话工作室主理人张瑞雨分享创作心得。长城网·冀云客户端记者 冯硕 摄《长城对话》是长城新媒体集团聚焦高质量发展，重点打造的深度人物访谈，栏目立足、辐射全国，聚焦助推经济社会发展的关键人物，访谈对象覆盖党政干部、民营企业家、青年创业者、产业带头人等多元群体。

二 | 栏目上线至今已推出15期访谈作品。

《长城对话》宣传海报。

三 | 研讨会对话环节，三位嘉宾从选题策划的深度挖掘、IP品牌的系统运营、传播链路的流量获取、栏目长效竞争力的打造等议题，给出了一系列极具针对性、实操性的建议。三位嘉宾肯定了《长城对话》作为地方主流媒体新闻IP的探索价值。

四 | 赵永平认为，长城对话IP能取得这样的成绩“非常值得肯定，很令人鼓舞”，在主力军挺进主战场的背景下，打造自己的新闻IP至关重要。吴晨光点赞了“1+1”的访谈架构设计，认为既满足了党媒宏观表达的需要，又为个人化表达留出了空间。颜谙认为栏目定位清晰，这意味着更强的品牌辨识度和用户黏性。

对话环节，嘉宾分享创作经验。长城网·冀云客户端记者 冯硕 摄在肯定之余，三位嘉宾也提出了具体的优化建议。赵永平提出“三个回归”：一是回归受众，核心是要“说人话”；二是回归新闻，发挥主流媒体在议题设置和采访技巧上的专业优势，通过精准设问引导采访对象输出符合价值导向的内容；三是回归规律，既要吃透经济现象把问题做深做透，也要顺应智能传播时代的分发规律，善用切片传播和多平台分发，让深度内容实现更广泛的触达。吴晨光建议，栏目内容上要洞察“社会情绪”，从“对人的影响”出发判断选题价值；传播上应重点发力社交平台，并前瞻性地布局大模型平台，利用主流媒体身份优势与内容原创的“增益”价值，在大模型语料体系中实现品牌传播。

五 | 颜谙则聚焦实操层面，认为标题可设置悬念或直击用户痛点，封面可探索统一的风格，叙事节奏上强化前三秒吸引力。

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《长城对话》新闻IP研讨会现场。长城网·冀云客户端记者 冯硕 摄讨论结束后，长城新媒体集团党委副书记、总编辑王悦路作总结发言。他表示，三位嘉宾的观点，既站位行业的前沿高度，又贴合地方媒体的实践经验，主创团队要逐条梳理建议，落实到每期节目制作中。同时，强化思想厚度与价值引领，锤炼兼具采写与运营能力的复合型团队。

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Published on:04:00:41